Ivrana Media owns and operates a network of search-driven websites that turn real homeowner intent into qualified, consented quote requests for lead buyers, marketplaces and contractor networks.
No co-registration, no rented lists, no incentivised clicks. Every request comes from a homeowner who searched for a contractor on Google and landed on one of our own websites.
Owned and operated websites
Home improvement verticals covered
Organic search traffic
Incentivised or co-registration leads
Established websites dedicated to one trade in one area, with search history and local relevance. They rank for high-intent queries like "heat pump installer + city".
Trade + city domains selected with our own SERP scanner, targeting markets where the first page is held by directories rather than dedicated sites.
Local directories listing real, registered businesses town by town, built from official company registries. Visitors compare pros, then request quotes.
Volume is easy. Requests your sales team actually wants to call are not. Our journey is designed around your acceptance criteria, not around our numbers.
Visitor arrives from an organic search for a local contractor. No paid incentive, no pop-under, no list.
source: organic searchAn 8-step guided form: project type, property, timing, surface, budget range, postcode. Mobile first.
8 screens · ~90 secPhone and postcode format checks, duplicate detection, explicit consent with timestamp and wording stored.
consent proof · dedupPushed in real time through your API or form, mapped to your categories, zones and validation rules.
API · S2S postbackWe concentrate on categories where a homeowner compares several quotes before signing, which is exactly where a qualified request carries value for you.
Your brand and your call center are on the line with every lead. We operate as if we were in your shoes, and we can show our work.
Each new market launches with native-language sites and one dedicated buyer partner per vertical. We are currently selecting launch partners for the countries below.
// Example payload, mapped to your schema { "category": "heat_pump_air_water", "postcode": "69003", "timing": "within_3_months", "property": { "type": "house", "surface_m2": 120 }, "contact": { "phone_verified": true }, "consent": { "given": true, "timestamp": "2026-10-08T09:14:22Z", "wording_id": "fr-v3", "source_url": "https://…/devis" }, "sub_id": "site-042" }
We start with a small test batch on one vertical and one area, so you judge quality before volume.
You talk to the person who builds the sites and the forms. No account manager relay.
Pages, form and integration built to your spec, usually within two weeks.
Every rejected lead is reviewed and the journey is adjusted until your acceptance rate is where you need it.
"I started out building websites for local tradespeople. Today I run the sites that bring them their customers. Every request we send is one I would be happy to receive as a contractor."Julien, founder of Ivrana Media
Exclusively from organic search on websites we own and operate. We do not buy traffic, run co-registration or use incentives.
Source URLs are shared with partners on request.
In France we currently deliver [XX] requests per month across our verticals. New markets ramp up progressively over the first months, which is why we start every partnership with a pilot.
That depends on your model. We can deliver exclusive requests per category and area, or work with shared distribution if that is how your platform operates.
Duplicates are filtered on our side before delivery, using the duplicate window you define. Phone and postcode formats are validated in the form itself.
Requests you reject are reviewed together so we can fix the cause.
Pay per accepted lead, revenue share or fixed CPL. We adapt to your existing publisher program, whether it runs in-house or through a network such as Awin, Adtraction or Partner-ads.
Yes. Each new market launches with native-language content and a quote journey mapped to your category tree and service areas.
Tell us about your platform, the categories you buy and the countries you cover. We reply within one business day.
Join the partners we are onboarding for our next markets.
Start a pilot →